Marketing Specialist

Marketing:
Develops and maintains marketing materials including catalogs, price lists, promotional display programs, and other literature as needed
Works with Marketing, Product Development, and Studio to initiate product packaging including creative structure ideas, maintaining branding consistency and gaining internal approvals leading to production
Works with Marketing Team to create impactful and compelling product names, packaging copy and ensure brand consistency
Maintains product imagery database
Prepares sales training materials, sample mailings and presentations as needed
Supports e-commerce, social media, and other web-based marketing initiatives
Maintains competitive product reference library and provides analysis for line planning
Creates, maintains, and publishes retail and merchandising options for assigned product categories
Works with sales team and utilizes industry data to assist with product analysis to determine best assortments for promotional displays
Works with Marketing Team to conduct market research including store surveys, online surveys, consumer surveys and focus groups
Participates in appropriate divisional meetings

Social Media:
Collaborates with Marketing Team to develop campaign themes and determine timing
Maintains campaign support materials for short and long-term planning
Supports studio team by purchasing props, gathering products, and preparing materials for photo shoots
Loads and files all final, approved images in database and reference files
Continually stays apprised of corporate social media platforms, including Instagram, Facebook, and Pinterest, while providing creative ideas for development
Maintains, organizes & updates the photo prop storage area

Merchandising:
Develops a basic knowledge of corrugation and promotional display configurations
Coordinates corrugate testing with quality assurance team for durability in transit as needed
Works with domestic corrugation suppliers to develop new merchandiser options, track stock of tooling, printing plates and die cuts and maintains pricing database
Works with Director of Marketing to maintain Merchandiser Report, tracking merchandiser inventory, performance and exit strategies
Fits out displays to determine product piece counts as needed
Creates Display Assembly Instructions and communicates updates to Production team as needed
Utilizes profitability worksheets to ensure corporate profit is inline
Understands customer requirements
Sets up display item numbers and display components

Requirements:
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.