6 Top Benefits of TikTok for Business

TikTok has many benefits for businesses - all you need is a clear understanding of its purpose and how it can be used to benefit your brand.

TikTok is one of the most popular social media platforms. It's a rapidly growing user base and presents great opportunities for businesses to reach new audiences. Let's take a look at TikTok's benefits for businesses to help you decide if it's worth your time and money investing in the platform.

TikTok is growing in popularity.

TikTok has been downloaded more than 2 Billion times, and it's been used by more than 800 million people around the world. The main users of the platform are teens and young adults. 32.5% (US) of TikTok users are between 10 and 19, and 29.5% are between 20 and 29 years.

However, the number of users and speed at which it is growing mean that it can provide access to a large audience. It seems easier than other channels to create viral video content and reach hundreds to thousands of people.

International audience

TikTok is available in over 150 countries. The platform allows viral videos to reach anyone in the world. If you're looking to reach new markets, TikTok is a great platform for connecting with international audiences.

Video marketing is a priority.

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Video marketing is a growing trend. Research has shown that 86% would like to see more videos from brands.

TikTok can help you expand your video content's reach, even though the video is already used by 85% of businesses. TikTok is a great way to integrate video into your marketing strategy if you don't already use it. It is easy to establish a connection with your audience.

A hashtag challenge is a great way to promote your business or reach a wider audience. You can choose a theme or idea to encourage people to create or remake videos using the branded hashtag that you have created.

TikTok is right for you?

Who is your target audience on TikTok,

TikTok is popular, but it's important to consider whether your target audience will use it. Even if TikTok isn't used by your target audience right now, it is worth considering whether they will use it in the future.

TikTok is a Generation Z trend. However, many of the major social media platforms were founded with a younger audience. For example, Instagram was originally used only by young adults and teenagers. But now, it is being used by millions of businesses as a marketing channel.

You can get ahead of your competition by getting involved early with a new platform. Before the platform becomes saturated with promoted content and businesses, you can start growing your audience.

TikTok Influencer Marketing

TikTok as a marketing channel is still in its infancy, but major brands have begun to collaborate with influencers to expand their reach. This is a great time to work with these influencers, who have millions of followers.

TikTok influencers charge significantly less to access larger followings than those on Instagram.

TikTok advertisement

Although it's not yet a full-fledged advertising platform, TikTok recently opened advertising opportunities. There are five ad formats available currently, including in-feed ads that look similar to Instagram adverts. Branded Takeovers appear when someone opens the app. Branded Effects use AR filters and stickers.

These advertising options can be a great way to connect with TikTok's large audience. However, they may require a minimum spend that might not make it affordable for small and medium-sized businesses. It's important to consider whether your business can afford to advertise on TikTok or if it will need to be used in other ways to promote it.

Content must be original and engaging.

TikTok has the advantage of not needing to produce professional-quality, edited videos. You can use your smartphone instead.

You must be able to come up with original, engaging ideas. This type of content won't be feasible for every business. In some cases, it may not match your product or brand.

It is important to make sure that all channels of marketing are aligned with your business goals as well as your brand strategy. A TikTok hashtag challenge won't work if your business is serious and your marketing is focused only on writing in-depth blog posts or research papers.

Learn more about your audience with TikTok

Take the time to study the platform and understand what your target audience is doing on TikTok.

This will allow you to decide the type of content that you want to share to , whether it be tutorials, behind the scenes, product launches, user-generated material, or funny videos. It's also important to create a list with relevant hashtags that you will use with your videos and to come up with branded ones for your business.

Access all your platforms via a shared mailbox

It's essential to stay on top of all marketing channels, especially if you have TikTok and you use them all. To ensure you are posting consistent content, use an Iconosquare scheduler. Crisp is a team email to monitor messages across all channels. You can manage all platforms through one shared inbox, which will allow you to send consistent communications that reflect your brand's tone. This will reduce the chances of customers losing their messages or getting lost in conversations.

Repurpose your content for different channels

You don't have to make new videos for TikTok if you already produce videos for other social media channels. Videos that you created for Instagram, Facebook or LinkedIn can be reused by using a video editor app.

You should also ensure you are communicating the same message across all channels. Although TikTok may be a platform for lighter content, it can be confusing if your images, language, and overall brand are completely different when someone encounters you on another platform or visits your site.

While it is not for everyone and requires planning, TikTok can offer a lot for businesses that want to expand their marketing channels. It's worth it to get involved as soon as possible to reap the benefits of TikTok's growing platform.

Sources:

https://digitalmatrixagency.com/10-benefit-of-using-tiktok-for-business-digitalmatrix/

https://ignitevisibility.com/7-reasons-you-should-be-using-tiktok-for-business/