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Digital Intelligence consists of many strategies to enhance your brand's online reputation and presence. You may be familiar with many buzzword acronyms: SEO, SEM, and PPC. We have seen excellent results in website traffic, lead generation, and organic keyword rankings solely through digital intelligence efforts over the past few years.
Online reputation management is a tactic that is often overlooked or not known, but it is the most important.
Online Reputation Management is precisely what it sounds like. The same principles apply to a company’s reputation, just as a person builds their reputation through personal experience, friendships, social networking, media associations, or everyday acts of character. Your company's reputation will determine whether or not you gain new customers online. The online reputation of a company is usually composed of several components.
Site Integrity
Review
News:
Social media
Email addresses
Anything related to, or even very similar to the name of your company
Your company's online reputation plays a vital role in lead generation. So how can you ensure that your online reputation is positive? These are five easy ways to improve your online reputation as a business.
Every social media review, comment, and blog post changes the brand's online reputation. Your business is discovered by people who make online purchases and decisions about it.
You must take advantage of all feedback from the internet to keep your business ahead.
There are steps you can take to improve your online reputation. We'll be discussing five ways to ensure your brand is presented in the best possible light.
Monitor your online presence and reputation
Online monitoring of your brand helps you see what your brand image is right now. This is the first step. Improving any aspect of your brand can be challenging if you don't know what's good and evil.
Depending on your brand's location, what you monitor will depend on where it is. Are people talking about you on social media? Forums? Review sites such as TripAdvisor and Amazon. Are you aware of your social presence?
Monitor review sites if you own a restaurant, bar, or tourist attraction. You can bet people will review your physical location on Yelp and TripAdvisor. You should also keep an eye out for Amazon, eBay, and other online retailers if you sell physical products.
Blogs are an option, in addition to the apparent review sites. There are also forums, blogs, news websites, and other social media you need to be concerned about. To have a complete picture of your online presence, you must be keeping track of all conversations.
People talk about your brand on the internet all the time. It is impossible to keep track of all the conversations you have on your own.
Thankfully, some tools can help.
We recommend that you track your brand with Mention. This allows you to track any conversation about your brand online and generate reports and analyses with just a few clicks.
A media monitoring tool that is reliable and easy to use allows you to monitor all of your media from one dashboard.
Online review strategies
Online reviews are ubiquitous - they're often the first thing people see when searching for your business.
It would help if you had a solid strategy to manage your online reviews to improve your online reputation.
Most people won't leave reviews about you unless they are mad or want to vent online to their friends. So naturally, these angry customers don't want your online reputation.
You can begin by asking for a review immediately after a transaction has been completed or after a customer has used your service for some time. This is an example:
Ask customers to give feedback after they have purchased in your store or online.
Customer success and account managers in B2B can encourage customers to leave reviews after a catch-up call or after they have helped the customer.
Mention has an in-app popup asking users how satisfied they are with the tool. If the user gives us a score higher than 8, we will ask them if they want to write a review on a site that allows public reviews.
Most customers will leave a message if they are satisfied with your product or service. If you ask them nicely, tell them how much you appreciate it.
You can also actively improve online reviews by building your profiles, responding to reviews, and monitoring online review sites. It's not rocket science. Give it a try.
Work with Influencers depicting great social media presence
It would help if you worked with influencers with an excellent online reputations. For a long time, influencer marketing has been a significant industry trend. B2C brands have a high ROI with fashion and beauty bloggers. The B2B world is eager to hear from industry experts and influencers who have made it.
These are three ways that you can boost your online reputation by working with influential people:
It expands your reach
It gives you credibility
It allows cross-promotion
We knew this and decided to include B2B marketing experts in our videos when we launched our video marketing campaign.
You should also monitor Reddit and HackerNews to see if your name, employees, brand/product, or company name are mentioned. Reddit is the fifth most visited website in the United States. HackerNews is frequently referred to when HackerNews has information about security breaches online or significant events that affect the public.
These platforms can be tracked to help you monitor the conversation and participate in the dialogue. Creating a communication response plan is essential before you jump into any discussion about your brand or products. You can make your plan as straightforward or as complex as you need. The ultimate goal of this plan is to provide your team with a reasonable and appropriate response to online chatter. To help you get started, here's an outline of each option.
Claim your Google My Business account
You can claim your listing to have the authority to manage your company information, images, and location.
Register the “.net” or “.org” versions of your domain name
Although YourCompanyName.com may be yours, the.net or.org versions may still be available. They could be registered by anyone and create a site that attacks your brand or company. Or, it could be legitimate and begin competing for your company’s SEO. The possibility exists that potential customers may confuse the fake or harmful information about your company with the real thing.
Register all domains related to your company and personal name, if applicable, to avoid this. This cost-effective risk management move typically costs around $10/year for each domain. It will also save you revenue from potential losses due to circumstances beyond your control.
Learn How to Register A Domain Name For Your Website – pcmag.com
These domain registrars are popular and can help you find the right domain name registrar.
Namecheap
Google Domains
HostGator
The HaveIBeenPwned database will keep your email accounts under control.
It would help if you periodically searched the HaveIBeenPwned database for your primary and company email addresses. If you can find any hits, you should update your password or delete those accounts. An attacker could leak sensitive information from your company by using password reuse and constant database leaks.
Here are some tips to keep your email accounts safe:
Strong passwords should include a mixture of upper- and lowercase letters, symbols, and numbers.
Regularly update passwords.
Use different passwords for different accounts.
We know what you are thinking. So how will I keep up with these complicated, constantly changing passwords? To securely store and create passwords, use a password manager. These are PCMag's top 10 for 2019.
Next, make sure you communicate a consistent message throughout your content. This will help to highlight the benefits of your product. Blogs that highlight industry best practices are an excellent place to start. To create a common interest between you and your reader, your blogs should be helpful and resourceful. We recommend looking at the patterns and trends of your competitors if you don't know where to begin. This can influence your content ideas and strategies, helping you stand out from the rest.
You'll see an increase in online engagement once you begin creating content. This could be in the form of blog comments, tweets or shares, and chat messages. It doesn't matter where the news is coming from; it is essential to respond to and acknowledge all online interactions. Your online reputation can be improved by using social media. To keep track of the conversations about your company, you can use a social media monitoring tool. This will allow you to respond to potential clients and show that you care about your business. Increase brand awareness by getting more positive reviews.
Your organization should share its positive mentions and be aware of its negative ones. Although it can be challenging to control your online reputation, it is possible. We recommend looking into a reliable monitoring platform to help you filter all mentions.
It is crucial to ensure that your website is mobile-friendly. According to Pew Research Center, 81% of Americans have smartphones. Assuring that your site is user-friendly-especially on mobile- should be at the top of your list when creating an excellent website. Your website will be a 24-hour educational resource outlining all your company's services and products. Your site will be the first impression potential clients have of your company. Make it work for you and help to generate new business.
Sources:
https://envoc.com/think/5-easy-ways-to-improve-your-companys-online-reputation
https://www.criticalmention.com/blog/public-relations/five-ways-to-improve-your-online-reputation/
https://www.criticalmention.com/blog/public-relations/five-ways-to-improve-your-online-reputation/